AI services and tools backed by learning science

Donald Clark is a Learning Tech Entrepreneur, CEO, Author, Blogger, Podcaster and Speaker. He was CEO and one of the original founders of Epic Group plc, which established itself as the leading company in the UK online learning market, floated on the Stock Market in 1996 and sold in 2005. He has been involved at all levels of investment – angel, VC, growth, PE and IPO. As well as being the CEO of Wildfire an AI learning company, he also invests in, and advises, EdTech companies.

An investor and board member of learning companies such as Cogbooks (sold in 2021 to Cambridge University) and Learning Pool (sold 2021 for $200 million), he was also on the Boards of City & Guilds, Learn Direct, University for Industry and the Brighton Dome and Festival. He has published 5 books; AI for Learning (1st & 2nd editions), Learning Experience Design, Learning Technology, Learning in the Metaverse, AI and Productivity. Alongside these he has completed a series of articles on over 350 learning theorists from the Greeks to the Geeks and over 40 podcasts derived from these articles in Great Minds on Learning.

Donald has over 40 years' experience in online learning, adaptive learning and AI projects. He has designed, delivered and advised on online learning for many global, public and private organisations.

His interest in AI started at Dartmouth College in the US, continued in Expert Systems in the 1990s and in adaptive learning company CogBooks in 2013, also Learning Pool. He founded the world's first AI content generation company in 2014 and has been involved in many AI for Learning projects.

He came 28th on the TYTO Tech 'influencer' list and number two on the European 'EdTech influencer' list in November 2024.