AI for Learning That Actually Works
Production-ready AI solutions for learning, powered by 40 years of learning science. We've been building AI for learning since 2014—delivering tools used by millions worldwide.
10 years
Delivering AI for learning at scale
40+ years
Online learning leadership
250+
Learning theorists in Greeks to Geeks
CEO profile
Donald Clark
40+ years in online learning, 10 years in AI.
Award-winning work
- Most Innovative Online Product
- JISC EdTech Award
Awards and recognition
The WildFire edge
We deliver AI solutions for learning that work in production
From prototypes to full products, we build AI tools powered by proven learning science. That's why our clients—from EdTech startups to global universities—choose us to deliver learning AI they can trust.
Award-winning AI builds
Trusted by EdTech teams, universities, and corporate learning departments to ship tools people can learn with.
Strategy with measurable outcomes
We pair AI implementation with learning science so outcomes improve alongside efficiency.
Expertise
What we do for AI-driven learning
AI Development
From prototype to production
We deliver production-ready AI for learning. Custom LLMs, intelligent tutoring systems, automated content generation—all built on proven learning science to ensure real outcomes, not just impressive demos.
Strategic Consultancy
AI strategy that sticks
AI strategy and implementation for learning organizations. We help EdTech companies, universities, and corporate L&D teams deploy AI that delivers measurable results—combining practical delivery experience with deep learning science.
Conference Speaking
Award-winning keynotes
Donald Clark delivers keynotes on AI for learning at conferences worldwide. His talks combine a decade of hands-on AI delivery with 40+ years of learning expertise—practical insights, not hype.
CEO spotlight
Donald Clark
Over 40 years in online learning and a decade in AI for learning. Former CEO of Epic Group plc, investor and board member in leading learning companies, and a widely ranked EdTech influencer.
- Former CEO of Epic Group plc (sold 2005).
- Investor and board member in Learning Pool and Cogbooks.
- #2 EdTech influencer in Europe (Nov 2024).
Latest books
Recent publications
2025
AI and Productivity
A strategic guide for senior leaders on using AI to improve efficiency, strengthen workforce capability, and protect long-term business performance.
2024
Artificial Intelligence for Learning (2nd Ed)
A practical guide to using AI to support employee development and deliver better learning outcomes.